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Viral “Swipe Up” Photo Sparks Debate Over Influencer Marketing Tactics

A new promotional image featuring a young woman posing in a revealing white outfit has gone viral, sparking conversation about the bold tactics used in influencer marketing. The photo, paired with a prominent “SWIPE UP” banner, is drawing both praise for its striking look and criticism for pushing the limits of online advertising. As influencers compete for visibility in 2025, eye-catching visuals like this are becoming increasingly common — and increasingly debated.




