Businesses are rethinking “set it and forget it” sales automation, as static workflows can quickly become outdated and reduce lead engagement. Experts emphasize the need for self-healing pipelines—CRM systems with continuous feedback loops that adjust lead routing, re-engagement, and content based on real-time behavior. By using AI and machine learning, these dynamic systems optimize interactions, prevent automation fatigue, and ensure faster, more relevant responses, giving companies a competitive edge in modern sales.
