When former President George W. Bush stepped onto the court in a playful “Dubya for Three” jersey and was named the WNBA’s first Honorary Commissioner, the moment instantly became bigger than basketball. Blending self-aware humor with a nod to his support for women’s sports, Bush helped the league grab national attention in a way few expected. Reactions poured in—from Michelle Obama’s amused approval to Brittney Griner’s teasing welcome and a wave of viral memes. More than a novelty, the move signaled a bold rebranding: the WNBA turned a simple announcement into a cultural moment, proving it could command the spotlight far beyond the game.
