This is where the story becomes less about Coca-Cola and more about us. Our brains are wired to find faces, moods, and stories in almost anything, especially in symbols we see every day. The brand built its empire on happiness and nostalgia, and so we feed that story back into the logo, reading warmth into a flourish drawn 140 years ago. Intentional or not, the “smile” now exists where all powerful branding ultimately lives: in the viewer, not the file.
