The standard of beauty is shifting, with social media empowering women to embrace their natural beauty in all shapes and sizes. A study in the International Journal of Fashion Design shows the average American woman now wears a size 16-18, up from size 14. The study also reports an increase in waist size from 34.9 inches to 37.5 inches over the past two decades. Experts urge the fashion industry to update sizing standards to reflect the modern woman’s true shape and size.
