Breaking News: Dunkin’ Donuts loses nearly $1 billion after going woke: ‘It was the biggest mistake’

Dunkin’ Donuts reportedly lost over $1 billion after shifting towards a “woke” corporate approach, which they called “the biggest mistake of our life.” The company introduced campaigns promoting inclusivity and LGBTQ+ pride to attract younger, progressive audiences but alienated its core customer base. Longtime supporters felt the brand had become too political, leading to a drop in stock and revenue.

Industry analysts believe Dunkin’ failed to stay true to its loyal customers. One senior executive admitted the shift hurt the brand, saying they lost the very people who made Dunkin’ successful. In response, the company reintroduced promotions like “Buy One, Get One Free” deals to regain customer trust.

Dunkin’ isn’t alone in facing backlash for political moves. Last year, Bud Light faced similar controversy over its partnership with transgender activist Dylan Mulvaney.